Market Research and more...

Market Research

Facts, figures and information: Market research is the key to win new customers, to adress new customer segments and to a successful market launch of new products. Get the key success factors by detailed market analysis, the outlook of market potentials, image research & monitoring, pestl analysis and more...

Trend- and Future Research

The advantage of Trend research is to identify and understand upcoming developments and to take action before others do. The SDI Trend Analysis System is a reliable compass for new developments and trends in society, technology and economy...

Motivation Research

What is really important to customers? Why do people decide the way they do? Motivation Research explores the reasons why behind the obvious: hidden values, keys and structures of decissions and bundles of images to win and satisfy customers...

Customer Behaviour Research

Customer Behaviour Research examines the way how people are looking for goods, what they will find, how they select and decide. Customer Research Behaviour shows various ways in which sales, advertising and retail interior design can take advantage to increase customer satisfaction and revenues...

Repräsentativ oder nicht?

Wie groß muss die Stichprobe einer Umfrage sein, damit sie repräsentativ ist? Worauf muss man bei der Auswahl der befragten Personen achten? Und was bedeutet "repräsentativ" eigentlich? mehr...

Was Marken wertvoll macht

Erfolgreiche Marken sind um 80% besser an die Wertvorstellungen ihrer Kunden angepasst als der Durchschnitt der Marken. Welche Möglichkeiten Marken haben, um sich zu profilieren, zeigen die SDI-Wertewelten. mehr...