Market Research, Motivation Research, Trend Research

SDI Market Research provides various methods to find the key factors about markets, trends and customers.  We are exploring customer needs, market trends and potentials, customer satisfaction and competitors. Learn and get your profit about customers needs and how to meet those needs. Use our market research services to learn your product’s potential in european markets, the best prospects for your success.

Market research - facts, aims, solutions

Our market research provides up-to-date data and information on market potential, trends and developments, demand patterns, target markets and customer satisfaction. B2B market research is focuses on the exploration of innovation and technological driven demand. B2C market research is specialized in the analysis of market potentials, brand images and the preparation of advertising campaigns.

Motivation research - know the reason why!

Market research provides facts, motivation research shows the reasons of decisions. Motivation research explains the "why" or "why not" of demand, decisions and behavior. Motivation reseach is the tool to make advertising work, product development straight and efficiently and provides market segmentation strategies driven by fundamental human needs and values.

Strategy and success

Motivation and market research are landmarks on the road to the goal. In addition to research services, we accompany our customers in the implementation of the results of analysis. We support the development of strategies and measures as well as the evaluation of milestones and success.

On behalf of industry, commerce, tourism and service, we only perform customer exclusive market research studies. A well-tailored research design is developed for each client, according to the needs of every individual study. For the development of new markets and market segments our market research systematically collects survey data, information about trends, opportunities and developments as well as data on demographic, cultural, social, and economic situation and change.

As a full-service market research institute, we are pleased to support you in Austria, Germany and Europe!

Wie Werbung wirkt

Wer nicht wirbt, der stirbt. Doch die Werbeflut führt dazu, dass es immer schwieriger wird das Zielpublikum zu erreichen. Eine Studie von SDI-Research zeigt Wege, wie man trotzdem die Menschen erreicht. mehr...

Repräsentativ oder nicht?

Wie groß muss die Stichprobe einer Umfrage sein, damit sie repräsentativ ist? Worauf muss man bei der Auswahl der befragten Personen achten? Und was bedeutet "repräsentativ" eigentlich? mehr...